Can Artificial Intelligence and a Mobile App Increase Reuse in Construction?

Simon Guy • 7 December 2022

Reusefully has begun work on an Innovate UK funded project known as ‘LINK’ to investigate a new digital platform for construction material reuse. Working with partners from the University of Hertfordshire, Finishes & Interiors Sector (FIS), Rasutatech and Nazir Associates, the study will look to develop and evaluate machine learning to recognise construction materials in-situ, and rapidly connect donors and recipients.


The idea with LINK is to accelerate the on-site identification and listing of salvageable construction products. The project will investigate the development of a Rapid Listing Mobile App (Rambo). Using a mobile phone's camera, the app will be developed to recognise construction materials and products (whether that be brick, stone, panels, partitions, floor tiles etc), quantify them and sort them into separate postings with an automatic upload to LINK's online exchange platform.


The intention is that a user should simply need to open the app and point the camera to the construction material to be salvaged and the LINK system will do the rest. This will revolutionise a long and arduous process of taking separate photos of each material, writing descriptions and uploading them one after the other on a webpage.


LINK will aim to connect end-user buyers directly to material owners, aiming to disrupt the currently inefficient and sustainability-defeating process of travelling multiple journeys to pick up varying volumes of materials and storing them before struggling to sell at high prices or disposing them. It aims to create a more cost-effective market for reusing materials therefore leading to a dramatic increase in reuse. The initial focus for the project team is reuse within the commercial finishes and fit-out sector which has a traditionally high level of turnover of items, is often constrained by short project lead times and deals with products that have a high potential reuse value if challenging time constraints and commercial pressures can be met.


Together with Reusefully, the partners within the project are Nazir Associates Ltd, who develop sustainability-related technology solutions, the University of Hertfordshire, whose Big Data Technologies and Innovation Laboratory focuses on the application of technologies like big data and artificial intelligence and machine learning, Finishes & Interiors Sector (FIS), the trade body for construction fit-out materials with over 8,000 members, and Rasutatech, a digital technology firm with an arm that specialises in development of mobile apps and e-commerce platforms.


The project is part-funded by Innovate UK under the UK Smart Grants programme to support SMEs and their partners to develop disruptive innovations with significant potential for rapid, economic return to the UK.


For more information on the project, go to www.linkedme.co.uk or contact us via the form above.

by Dora Banda & Theo Simondetti • 28 September 2026
Earlier this month, Dora Banda and Theo Simondetti of Reusefully attended CircularBuild2026 in London, hosted by Architects' Journal. The conference brought together circular economy manufacturers, architects, developers, consultants and contractors to explore how adapting existing buildings can work alongside low-carbon material supply chains and emerging technologies. Here are their insights and key takeways from the event.
by Natalie Ibbott • 12 June 2026
Universities and further education providers have a significant opportunity to lead the transition to circularity and a net-zero future. As long-term owners and managers of complex estates, they make decisions that shape not only operational performance, but also material use, carbon impact and adaptability of buildings over many decades.
by Simon Guy • 13 May 2026
A new collaborative project funded under the York and North Yorkshire Combined Authority’s Carbon Negative Challenge Fund aims to drive reuse and materials sharing for the region by creating and promoting industrial symbiosis.
by Theo Simondetti • 20 April 2026
We are in the middle of a quiet revolution in how the design and construction industries think about materials. For decades, the story of a building or an office fit-out followed a familiar arc: specify new, install, and when the lease runs out or the brand refresh arrives, strip it all out and dispose of it. That model is no longer tenable — environmentally, economically, or ethically. Reusefully's Theo Simondetti explains how creative reuse is becoming a powerful tool available to designers.
by Simon Guy • 16 April 2026
The Scottish Government launched its Circular Economy Strategy towards the end of last month, with the built environment identified as one of five areas of priority.
by Simon Guy • 12 February 2026
How can planning policy influence and support the development of the circular economy in construction and what actions can municipalities take to support circularity and reuse? At the end of January, Reusefully hosted a webinar on this topic with contributions from more than 100 attendees who joined from across the UK, Denmark and beyond.
More posts