ASBP Launches ‘Reuse Now’ Campaign

Simon Guy • 3 October 2022

The Alliance for Sustainable Building Products (ASBP) has launched ‘Reuse Now’, the campaign which calls for urgent action for a circular economy approach in the construction sector.


The campaign builds upon the ASBP-led DISRUPT project, which is exploring the innovative reuse of structural steel in construction through the creation and adoption of new circular business models.



Project partners and supporters include reuse stalwarts Cleveland Steel & Tubes Ltd, global construction specialist ISG, National Federation of Demolition Contractors, international property business Grosvenor and is supported by Reusefully Ltd.

Around 60 million tonnes of construction and demolition waste is created annually in the UK. Whilst much of this is recovered and recycled, but only a small percentage is reused even though reuse sits at the top of the waste hierarchy.


Material reuse can substantially reduce the need for new products, and their associated embodied carbon emissions. Estimates suggest that 22.3 MtCO2e of GHG emissions could be saved over 9 years by increasing our reuse of construction products.

Our Day at CircularBuild 2026: Key Insights and Takeaways

by Dora Banda & Theo Simondetti • 28 September 2026
Earlier this month, Dora Banda and Theo Simondetti of Reusefully attended CircularBuild2026 in London, hosted by Architects' Journal. The conference brought together circular economy manufacturers, architects, developers, consultants and contractors to explore how adapting existing buildings can work alongside low-carbon material supply chains and emerging technologies. Here are their insights and key takeways from the event.

Why Circular Economy Matters for Education Estates

by Natalie Ibbott • 12 June 2026
Universities and further education providers have a significant opportunity to lead the transition to circularity and a net-zero future. As long-term owners and managers of complex estates, they make decisions that shape not only operational performance, but also material use, carbon impact and adaptability of buildings over many decades.

ReYorkshire to Drive Reuse and Materials Sharing in York and North Yorkshire

by Simon Guy • 13 May 2026
A new collaborative project funded under the York and North Yorkshire Combined Authority’s Carbon Negative Challenge Fund aims to drive reuse and materials sharing for the region by creating and promoting industrial symbiosis.

Creative Reuse for Furniture and the Built Environment

by Theo Simondetti • 20 April 2026
We are in the middle of a quiet revolution in how the design and construction industries think about materials. For decades, the story of a building or an office fit-out followed a familiar arc: specify new, install, and when the lease runs out or the brand refresh arrives, strip it all out and dispose of it. That model is no longer tenable — environmentally, economically, or ethically. Reusefully's Theo Simondetti explains how creative reuse is becoming a powerful tool available to designers.

Advancing Construction Circularity in Scotland

by Simon Guy • 16 April 2026
The Scottish Government launched its Circular Economy Strategy towards the end of last month, with the built environment identified as one of five areas of priority.

Planning for Circular Construction - Event Summary

by Simon Guy • 12 February 2026
How can planning policy influence and support the development of the circular economy in construction and what actions can municipalities take to support circularity and reuse? At the end of January, Reusefully hosted a webinar on this topic with contributions from more than 100 attendees who joined from across the UK, Denmark and beyond.
More posts